When words are well-written in well-written communication they can help define goals, identify problems, promote understanding that can help people arrive at solutions. But we very often do not think about the impact of written communication. It is one of the most effective forms of communication one can use because if you write it correctly it can be understood by all. Written communication can very often be thought of as less personal as compared to oral communication that is why many people don’t use it for sending emotional messages. But what all sides cannot deny is that the words you write or speak to others can leave a huge impact and create a lasting memory–either good or bad—and it is important to choose them wisely regardless if it is in business or private life. This episode looks at the power of the written word and examines how we can better communicate with each other in any situation.